Price monitoring and analytics

The Business Need

A leading integrated retailer based out of Australia connecting digital and physical shopping experiences requested an online price monitoring service that would help in comparing prices of multiple products across categories. The basic requirement was to monitor close to 10,000 SKUs across 37 competitor websites for all days in the year.

The Australian retailer wanted Mobius to

  • Monitor the product pricing in 33 competitor sites on a daily basis for around 10000 products
  • Collect and map the deals/promotions published over in the competitor site and map it with our client products
  • Observe the daily print ads on online newspapers and magazines by their competitor and capture product prices.

Challenges we faced

  • The volumes of data required to be monitored were huge
  • The websites change their structures or patterns frequently, which meant it required customizing scripts periodically
  • The data was required to be extracted from unstructured sources
  • The product prices and other details like offers and discounts change often and hence required to be refreshed

How we solved the problem

Mobius’ proprietary technology solutions helped the client in accurate product matching on their competitor sites and collected competitor pricing information for thousands of SKUs. Mobius collected deals running across their competitor site and online ads (publications) for different zones in Australian geography. The promotions were mapped with the client products on a daily basis.

Results

  • Monitored around 300k product units daily. This helped the client increase sales through competitive pricing
  • With Mobius automated approach the client was able to track their competition that in turn helped them increase their sales
  • The client was able to leverage the accurate information to their pricing and customer retention strategies
  • With the right technology, Mobius was able to deliver results within the stipulated time frame

Complete Automated Solution

Full automation helped reduce cost on QA.

With the right technology, Mobius was able to deliver results within the stipulated time frame.

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