An American based mid-range department chain of stores wanted to validate and transition their existing online taxonomy. They wanted facets that are compliant with industry/competitor standards, seasonality factors and that provide better user engagement.
The project requirement was as follows:
The internal cross-functional teams of the client (digital marketing, user experience and merchandising, ) had different views for taxonomy structure creation. There was misclassification within the categories that made identification of product types difficult.
Distinguishing between a sub-category and a facet and sorting of sub-categories in a logical or alphabetical order was quite challenging. Also, understanding the colloquial and international terminologies required additional efforts.
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