The Business Need
Our client, selling crystals for strengthening the body, mind and resolving issues through various forms of natural crystals and gemstones had a requirement to improve search visibility on Amazon. The organization has been sourcing and dealing in a vast variety of high-quality crystals and gemstones with a clean and proven track record. With well-qualified expertise and nearly 35 years of prolonged experience in testing and suggesting genuineness, they took utmost care to provide the best quality product with best of further personalized guidance. Their business need was as follows:
- To make product discoverable on Amazon in the competitive categories
- To increase sessions and page views of the products
- To increase sales compared to competitors
Challenges we faced
- New listing/catalog changes interrupted the optimization process
- Increase visibility of products through keywords/search terms and cut-down on spending huge costs on search engine marketing
- Analyze competitor’s listings/products at content and keyword level
How we solved the problem
Our amazon product optimization service can help with:
Product listing analysis
Analyzed the health of listings according to Amazon’s guidelines, including attribute fill-rate and number of images
Generation of keywords
Researched on the product and identified the keywords used by competitors on Amazon
Shortlisting keywords
Analyzed the health of listings according to Amazon’s guidelines, including attribute fill-rate and number of images
Structuring attributes
Structured the title, key features and description using potential keywords and categorizing keywords based on priority
Monitoring of keywords
Insights on performance by monitoring search visibility, page views, and sessions and keyword tracking
Intervention
Intervened on the non-performing keywords and suggesting external measures to increase the visibility of the product
Results
Operational Value:
- Gained greater visibility on the Amazon A9 search engine with keyword infused titles, features, rich catalog content, search terms, and relevant images
- Listed products as per standards and guidelines of Amazon to ensure search relevance
- Monitored SEO metrics, managed and assessed keyword performance using insightful analytics for real-time updates through data synchronization with Amazon
Business Value:
- Increased sales through better rankings
- Optimized product ratings
- Got top ratings & reviews
- Won a slot in Amazon Buy-box
- Sessions and page views increased from 50% to 250%
Address your ecommerce challenges the smart way