The Business Need
A large multinational eCommerce corporation based out of the US approached us for competitor research. Their requirement was to identify the top-selling products and categories. They wanted to perform an inventory gap analysis on their website based on the identified top-selling products. They also wanted to identify the potential sellers’ list to network with sellers who had good sales conversions. Our competitive intelligence solution was used to research multiple competitor aspects.
- To analyze a specific category and identify top-performing products
- To arrive at logical metrics and populate demand scores for product types
- To analyze competitors listings and generate an on-demand product list
- To compare and identify the gap in terms of product inventory between the client and their potential competitor
- To refresh and provide monthly/quarterly analysis