Enabling semi-automated competitor research and inventory gap analysis.

The Business Need

A large multinational eCommerce corporation based out of the US wanted to monitor two competitor websites. Their requirement was to identify the top-selling products and categories. They wanted to perform an inventory gap analysis in their website based on the identified top-selling products. They also wanted to identify the potential sellers’ list to network with sellers who had good sales conversions.

  • To analyze a specific category and identify top-performing products
  • To arrive at logical metrics and populate demand score for product types
  • To analyze competitors listings and generate an on-demand product list
  • To compare and identify the gap in terms of product inventory between the client and their potential competitor
  • To refresh and provide monthly/quarterly analysis

Challenges we faced

  • There was scarce information in sites that made product mapping a challenge
  • The market was huge and there were close competitors in the region
  • Duplicate listings impacted the analysis
  • Sellers were tagging the products under incorrect categories that had a negative impact on analysis

How we solved the problem

  • We developed a custom metrics liaising with the client in order to arrive at a demand score for product types
  • We then created specific crawlers to collect LIVE listings based on the criteria defined
  • Business analysts were deployed to identify duplicate listings, cluster relevant product type and analyze actual data for a more accurate study
  • Mobius developed custom report structure for each category liaising with the client that helped them understand the inventory gap based on the top performing product type

Results

  • We were able to build and execute logical metrics that helped the client understand the actual performance of each product type
  • The data we provided was highly informative and the client decided to expand the regions from China to Mexico, Brazil, and Russia
  • Seller insights helped the client to build a prospective lead list

Mobius met and delivered monthly/quarterly reports without compromising on the quality

Mobius went a step ahead in identifying potential sellers for each category

Mobius’ seller insights is now an integral part of the client’s management presentation data

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